Boosting a company’s awareness is essential to stand out in a competitive market, and livestreaming has become a key strategy. Live on platforms like YouTube, Twitch or Instagram Live, businesses can connect with their audience authentically and instantly. Livestream production not only increases visibility but also strengthens consumer trust by creating direct and engaging interaction.
With live streaming, you can showcase products, answer questions in real time, and build a strong bond with your audience. It humanises the brand and makes it more accessible while attracting a new audience. If you want to boost your business awareness, integrating live shows into your strategy could be the ideal solution to attract and retain customers.
The Impact of Livestreaming on Business Awareness
What is livestreaming and why use it?
Livestreaming is the real-time broadcast of video on digital platforms. It enables businesses to communicate instantly with their audience, creating authentic interaction. It can take the form of a TV-style show, for example.
Why Livestreaming is a Powerful Tool
Livestreaming offers a unique opportunity to interact with a large, reactive audience. It helps brands appear more human and accessible, increasing consumer trust and awareness. Sharing real-time moments also broadens reach through social media shares.
MVP: My Professional Life hosted by Samuel Etienne is a show about different professions. (Source: X)
Advantages for Visibility
Algorithms often prioritise live content, boosting organic reach. Livestreaming engages viewers more than pre-recorded content and creates urgency and exclusivity, encouraging live participation and increasing visibility.
Driving Engagement
Livestreaming allows real-time Q&A, instant feedback, and adaptable messaging. Behind-the-scenes content, product demos, and interactive sessions strengthen audience loyalty and engagement.
Effective Livestream Strategies
Best Platforms
YouTube Live is ideal for large audiences and long-term visibility. Instagram Live encourages quick interactions with loyal communities. Twitch, while mainly gaming-oriented, is expanding to other sectors and is excellent for reaching young, engaged audiences. Facebook Live reaches diverse demographics.
Planning Steps
Choose a relevant topic, announce in advance, prepare a loose script, ensure high-quality audio/video, and interact constantly with your audience during the stream.
Types of Content
Product launches, behind-the-scenes content, expert interviews, Q&A sessions, contests, and live demos are the most effective formats.
Apple uses livestreams for all its announcements to increase brand awareness (Source: The Seattle Medium)
Working with Influencers
Partnering with influencers instantly opens access to their audience. Choosing creators aligned with your values and market amplifies reach and adds credibility.
Measuring Impact
Track views, live interactions (comments, likes, shares), and overall engagement. Monitor brand mentions on social media after the stream. Increases in website traffic or sales post-stream are also strong indicators of success.
Mistakes to Avoid
Common mistakes include poor planning, lack of interaction, bad technical quality, and failing to promote the livestream in advance.
Examples of Campaigns
Brand Campaigns
Apple regularly livestreams product launches, attracting millions of viewers. Nike used Instagram Live to show behind-the-scenes shoots with influencers, significantly boosting visibility. These examples show livestreaming’s power to reach new audiences.
Influencer Livestream Examples
Popcorn by Domingo
A weekly French Twitch talk-show on pop culture, news, and internet culture, hosted by Domingo. Guests include athletes and artists like Tony Parker and Clara Luciani. Sponsored by Domino’s and Prime Video, the show attracts 50,000 live viewers and nearly 300,000 unique viewers per episode.
An episode of Popcorn with Julien Doré, Baghera Jones and Rivenzi (Source: X)
Backseat by Jean Massiet
A weekly political Twitch show since 2021, hosted by Jean Massiet. Broadcast Thursdays at 7pm, it aims to engage young audiences with politics through interviews and humorous quizzes. Guests have included Jean-Luc Mélenchon and Philippe Martinez.
MVP: My Professional Life by Samuel Étienne
Launched on Twitch by Samuel Étienne, MVP: My Professional Life is a bi-monthly talk show about careers for young audiences. Covering jobs, career orientation and AI, it features panellists like Ludovic B. Episodes are also broadcast on social media for broader reach.
Zen by Maxime Biaggi & Grimkujow
A Twitch late-show launched in 2021, inspired by American late-night formats. Hosted by Maxime Biaggi and Grimkujow, it combines interviews and comedy sketches with guests like Squeezie, Léna Situations, and Kev Adams. In June 2023, a special episode drew over 5,000 people at the Zénith in Paris.
An episode of Zen hosted by Maxime Biaggi and Grimkujow with Maghla as guest (Source: X)
In Brief
Livestreaming is a powerful awareness tool. With authenticity, live interaction, and organic reach, it strengthens branding, loyalty, and visibility. Whether launching products, hosting exclusives, or working with influencers, livestreaming offers many opportunities to increase visibility. To optimise your partnerships, check out our article on 10 ways to collaborate with influencers for practical tips to enrich your strategy and maximise impact.
FAQ: Boosting Business Awareness with Livestreaming
Q1 – Why is livestreaming effective?
It enables authentic, real-time interaction and greater organic reach, increasing awareness.
Q2 – What content works best?
Product launches, Q&A sessions, expert interviews, product demos, and contests are effective formats.
Q3 – Is livestreaming for all businesses?
Yes. Whether large brands or SMEs, livestreaming can strengthen awareness and engagement when tailored to the sector and audience.
Q4 – How to measure impact?
Track views, live interactions, brand mentions, website traffic, and sales after the stream.
Q5 – Mistakes to avoid?
Poor preparation, bad technical quality, lack of interaction, and weak promotion before the event.
