To run a successful influencer campaign, you need to know how to identify your audience.
An influencer’s audience depends on their content. Each influencer builds a unique community, so you need to understand the audience of the influencer your brand collaborates with in order to increase effectiveness.
Let’s take the example of a 27-year-old man specialising in video games with a gaming channel on Twitch.
His audience will consist mainly of young men, with an average age of around 18.
He will therefore be more relevant for companies in the computer hardware or technology sectors.
Conversely, it may be less relevant for him to be sponsored by a cosmetics or women’s beauty brand.
Thanks to our expertise in social media and our network of influencers, at Jump Influence we take care of finding the most relevant influencers for your marketing campaign.
