Attracting sponsors in esports is crucial for growing a team, whether amateur or professional. A sponsor can provide the resources you need to progress in a competitive space. But how do you convince a brand to back your team? It’s not just about strong results—winning sponsors requires a real strategy and the right approach, which is exactly what we offer at Jump Influence. Whether you’re a player or a manager, you need to know how to capture the interest of potential partners. Discover best practices to stack the odds in your favour and secure sponsors who will help your esports career take off.
Prepare your team to attract sponsors
Build a strong brand identity
Before you start prospecting, create a powerful identity for your team—well beyond a logo and name. Your brand covers your values, communications and online presence. Sponsors want to align with teams whose values match theirs. Develop a professional image with a well-run website or social pages, fan-friendly storytelling and a distinctive visual identity.
Know your stats and audience
To attract sponsors, you must understand your audience. Who follows you? How many views do your streams get? What’s your engagement rate on social media? Sponsors want concrete numbers that show partnering with you will pay off. Platforms like TwitchTracker or Wizdeo can help. Highlight clear data on your community—demographics, engagement, frequency of interactions. These insights are key in brand decisions.
Analysing stats to improve your profile is essential (Source: Pexels)
Create content that showcases your team
Sponsors want visibility, and they need to see that your team can produce engaging content. Match videos, regular streams, compelling social posts—show that you’re active and can capture attention. The more visible you are, the more attractive you’ll be to potential sponsors.
Prepare a professional sponsorship deck
How to make a sponsorship deck? This is your calling card: it must be clear, structured and professional. Include information about your team, results, audience, and what you offer in exchange for support. Personalise each proposal for the specific sponsor. A sloppy or generic deck creates a poor first impression.
Polish your online presence
Your online presence is your shop window. Sponsors will check your social accounts, streams and website before deciding. Keep everything up to date and professional, and interact positively with your community. Show that you can not only attract viewers but keep them engaged regularly.
A strong online presence is necessary to attract esports sponsors (Source: Pexels)
Develop and maintain relationships with sponsors
Identify potential sponsors
Not every brand is right for esports. Look for sponsors who already show interest in gaming or electronic sports—hardware makers, energy drinks, tech firms. Don’t overlook non-endemic sponsors either (fashion or lifestyle) who want to reach a young, connected audience.
Propose clear added value
Brands seek ROI above all. Show what you can deliver in return for their support: increased exposure, access to your community, co-branding campaigns. Build detailed proposals that clearly explain the value your team brings.
Reach out in a targeted way
Outreach is key. Avoid mass, impersonal messages. Target specific brands and demonstrate you understand their strategy and how your team fits it. Send personalised emails or messages explaining how a partnership benefits both sides—show you’ve done your homework.
Negotiate a win-win partnership
Once a sponsor is interested, negotiation begins. Be flexible and listen to what the brand expects. The partnership must benefit both parties. Offer options tailored to sponsor needs: stream visibility, exclusive events, social campaigns. The more balanced the partnership, the longer it will last.
Foster long-term loyalty
Securing a sponsor is the first step—retaining them is just as important. Regularly demonstrate impact: share performance reports, stories about their support making a difference, and involve them in your successes. A satisfied sponsor is more likely to renew—and to recommend you.
In brief
Attracting esports sponsors is a challenge, but entirely achievable with the right strategy. By building a solid brand, knowing your audience and presenting tailored proposals, you increase your chances of winning support. Remember: the relationship goes beyond signing a contract. It’s about a durable collaboration where both sides benefit. With these tips in mind, you’re on the right track to attract sponsors for esports campaigns that can take your team to the next level.
FAQ – Attracting Esports Sponsors
Q1 – What are the key elements for attracting sponsors?
Build a strong, coherent brand identity; know your stats (audience, social engagement, stream views) to offer concrete data; and produce engaging content with an active, professional online presence to capture sponsor attention.
Q2 – How should I choose potential sponsors?
Target brands already interested in gaming/esports (hardware, energy drinks, tech), and consider non-endemic brands (fashion, lifestyle) seeking young, connected audiences.
Q3 – How do I make an attractive sponsorship offer?
Demonstrate clear value (visibility, access to a targeted community, co-branding opportunities). Prepare a professional, tailored deck detailing your audience, team results and what you offer in return.
