Twitch influence collaborations are redefining digital marketing by focusing on authenticity and real-time interaction. As a leading streaming platform, Twitch brings millions of users together around diverse content, creating fertile ground for impactful partnerships between brands and creators. These influencer campaigns stand out by their ability to engage loyal communities while naturally integrating brand values into live shared experiences. In this article, many brands have harnessed this potential with Jump Influence by collaborating with influencers, creating innovative and powerful campaigns. Dive into this dynamic ecosystem where creativity and influence converge for exceptional results.
Examples of Successful Twitch Campaigns with Jump Influence
Ki-oon and Zen
The Twitch show Zen partnered with Ki-oon for a Twitch influence collaboration around their latest manga. (Source: Instagram)
Ki-oon is a French publishing house specialising in manga releases, often bringing hit titles like My Hero Academia, Jujutsu Kaisen, and Beastars to France. To promote their new release Nine Peaks, they collaborated with the hit Twitch show Zen by Maxime Biaggi and Grimkujow.
@zenemission A great life lesson #ninepeaks @Ki-oon éditions ♬ original sound – Zen
Nextory and ZulZorander
Nextory is a digital reading platform founded in 2015, offering a subscription service for ebooks and audiobooks. ZulZorander is a French Twitch streamer known for her “Just Chatting” sessions about news, pop culture and video games, as well as gameplay streams of titles like PUBG and Red Dead Redemption 2.
Yes hello I’d like to present Nextory, one of the first audiobook and ebook services in Europe! I’m addicted: novels, newspapers, comics, manga, manuals… ALL in one place. You get 45 FREE DAYS by following this link #PUB : https://t.co/G8HyAQFr16 pic.twitter.com/tAcDGSjQPS
— Zul’Zorander ☽ (@Zulzoranderr) August 13, 2024
World of Warships and Pixel Show
The Pixel Show is a Twitch programme dedicated to Minecraft, hosted by creators like TheGuill84 and Aypierre. The show covers news, events, and community updates monthly. World of Warships is a free naval MMO developed by Wargaming.net.
Fiverr and Aegis
Aegis is a French esports organisation founded in 2022 by Twitch personalities Shaunz, DFG, and MisterMV. Their mission is to build a competitive team while uniting a community around esports.
Fiverr is a global online platform connecting freelancers and clients across digital services like writing, design, development, and marketing. The new Aegis jerseys were created via Fiverr in a community-driven contest.
And what if we told you that the design of the next AEGIS jersey will be made by one of you?
That’s the project we’re launching with Fiverr, as part of our collaboration!
➡️ https://t.co/i4dnYR4RjY pic.twitter.com/BY4DzANWdc
— AEGIS (@Team_Aegis_) October 15, 2024
Passage du Désir and Monsieur Poulpe
Passage du Désir, a French company founded in 2007, specialises in products for intimate well-being and sustainable couple life. Monsieur Poulpe is an actor, writer and TV host known for edgy shows like Les Recettes Pompettes on YouTube and Crac Crac on Canal+. Jump Influence paired him with Passage du Désir for his podcast TOAST.
HelloFresh and Heyar
Heyar, a French multigaming streamer, collaborated with HelloFresh to promote healthy meals to his community. He even cooked HelloFresh recipes live, showing their simplicity and quality. This authentic integration allowed HelloFresh to reach an engaged audience while boosting brand credibility. This campaign shows how well-targeted Twitch partnerships can effectively promote food products.
Emma Sleep
Domingo and others collaborated with Emma Sleep on a Twitch influence campaign (Source: Twitch)
In 2023, Emma Sleep launched a Twitch campaign with 50 streamers including Domingo, Locklear, and Jiraya. The brand co-created adapted content with calls-to-action and targeted messages to maximise engagement and conversions. This campaign allowed Emma Sleep to successfully establish its presence on Twitch and reach new audiences.
Holzkern
Holzkern, a natural-materials accessories brand, successfully connected with Twitch audiences through authentic collaborations. By integrating their products into creators’ content, hosting demos and giveaways, the brand reinforced engagement. This strategy proved Twitch can be an effective platform for lifestyle brands sharing values with consumers.
In Brief
Twitch influence collaborations embody a new era of digital marketing, combining authenticity with live interaction. By partnering with passionate creators, brands integrate their values into engaging and innovative content. Campaigns such as Ki-oon, HelloFresh, and Emma Sleep show the power of well-targeted Twitch partnerships, transforming viewers into active participants. These examples prove Twitch’s loyal and dynamic community is a powerful lever for boosting brand image and reaching new audiences.
Want to discover Twitch’s key figures in 2024? Check out our article on 20 Streamers Who Make a Difference and explore the talents shaping this essential platform.
FAQ – Twitch Influence Collaborations
Q1 – Why choose Twitch for influence collaborations?
Twitch offers a loyal, engaged audience, ideal for authentic and interactive campaigns. Creators allow brands to integrate naturally into live experiences that captivate their communities.
Q2 – Which brands have succeeded on Twitch?
Examples include:
- Ki-oon – manga promotion on the show Zen.
- HelloFresh – live recipe cooking with streamers.
- Emma Sleep – collaborations with 50 influential streamers.
Q3 – Is Twitch suitable for all industries?
Yes. Thanks to its variety of content and communities, Twitch adapts to many sectors, including food (HelloFresh), lifestyle (Holzkern), and entertainment (World of Warships).
Q4 – How can success be measured?
Through:
- Stream views
- Engagement (chat, likes, shares)
- Conversions via promo codes or custom links
- Increased visibility and long-term community loyalty
