Knowing how much a collaboration with a content creator costs is essential for brands looking to get into influencer marketing. An influencer’s fee depends on many factors, and understanding them helps you invest wisely.
Which Factors Influence Influencer Fees?
Understanding what drives an influencer’s price will help you optimise your return on investment. Here are the most decisive elements.
The Platform Used (Instagram, TikTok, Twitch, YouTube…)
Rates vary by platform. Influencers on Instagram or YouTube may charge more depending on the content format: story, static post, Reels, or YouTube integration/dedicated video. Note that Twitch collaborations often offer more diverse opportunities for brands seeking high engagement.
Follower Count and Real Engagement
Pricing depends on the number of followers and, above all, the engagement rate on the chosen social network. A highly engaged micro‑influencer can justify a higher fee than a larger creator whose community reacts less.
Type of Partnership and Collaboration Length
The budget for an influence campaign also varies with the nature of the partnership, but creators often offer degressive pricing when a brand books multiple pieces of content. For example: 1 video = €2,000, but 3 videos = €5,000. By securing volume, the brand gets a more competitive package, while the influencer secures income and reduces time spent prospecting.
This logic extends to stories, Reels or lives; only premium options (extended usage rights, category exclusivity, studio production) sit outside the pack and are priced separately.
The Brand’s Industry
The sector also influences the price of a post. YouTube influencers in categories like luxury or technology can negotiate higher fees than in fashion or beauty.
When remuneration includes a product grant, the grid changes: the higher the value of the product offered, the more the fee requested tends to decrease. A premium smartphone shipped to the creator can significantly reduce the fee, whereas a €50 item leaves the budget largely to be negotiated.
How Much Does a Collaboration with an Influencer Cost?
Influencer pricing varies widely depending on platform, content type and the creator’s profile. To plan your investment, it helps to understand the current trends.
Average Price on Instagram
Fees on Instagram vary mainly with engagement rate and content format:
Expect roughly €300 to €3,000 for a static post, and €150 to €800 for a series of three‑frame stories.
These ranges cover most collaborations: micro‑influencers with ultra‑engaged communities at the lower end; creators with 250–300k followers at the higher end.
That said, some activations go we
- Star‑level audience or celebrity status: one million followers plus a strong public image.
- Sector exclusivity: the influencer blocks competitors for several months.
- Premium production: professional shoot, cinematic Reels, extended usage rights (paid ads, print, OOH).
- Strategic timing: Christmas campaigns, high‑profile launches, or periods of peak demand (fashion/festival season, summer skincare, etc.).
Another lever: work with a specialised Instagram agency. They negotiate bundles (posts + stories + UGC), optimise terms (brief, rights), and—above all—secure a cost‑per‑engagement aligned with your objectives.
Budget to Plan for TikTok
On TikTok, a video placed in the “For You” feed usually costs between €400 and €4,000. Budgets can climb to €12,000 when a millionaire‑level star is engaged to launch a trend (challenge, original sound) amplified by other accounts. Expect an extra charge if the creator handles complex editing or grants long usage rights.
Specific Pricing on Twitch and YouTube (Live Concepts, Shorts, Shows…)
For live content on Twitch, plan most often €800 to €8,000 for a sponsored stream: engaged micro‑streamers at the bottom of the range; channels with 50–100k unique viewers at the top. Beyond that (up to €30,000) you are looking at a star influencer, a branded co‑hosted show, or a studio‑level production with a full broadcast crew.
For a YouTube campaign, an integration within a creator’s video is generally negotiated at €500 – €7,000; budgets can exceed €20,000 when the channel tops one million subscribers and involves multi‑camera shoots plus extended distribution rights.
Finding Influencers to Match Your Budget
To stay on budget, it’s crucial to choose creators according to their audience, content type and pricing. Working with a specialist agency helps define a clear rate card and adjust the partnership format to your budget so you can maximise ROI on every campaign.
Why Work with Jump Influence?
Understanding influencer pricing is the first step. To go further and get concrete results, surrounding yourself with experts is key. This is where Jump Influence comes in. Specialised in campaigns on Twitch, YouTube, Instagram and TikTok, Jump designs tailor‑made activations with a strong focus on performance and return on investment.
