Launching an influencer campaign has become strategic for brands wishing to increase their brand awareness and generate sales in a targeted way.
A well-thought-out campaign meets internet users’ expectations, enhances a product, and drives engagement within their communities.
Still, it is essential to know the key steps to ensure the success of such a campaign and optimise its return on investment. Our influencer agency explains more in this guide!
What is influencer marketing?
Influencer marketing is a communication strategy based on collaboration with influencers to promote a brand, product, or service. These creators have a loyal and active audience, able to reach very specific, often niche, communities.
By relying on the trust established between an influencer and their followers, brands can reach a targeted audience in a smoother, less intrusive, and more engaging way through influencer campaigns.
The benefits for brand awareness
The main advantage lies in the impact on brand awareness. An influencer marketing campaign enables brands to:
- Increase visibility among a highly responsive target audience
- Strengthen brand image through more human and relatable content
- Encourage interactions via native formats: stories, posts, lives, viral videos
Content creators speak directly to their community, even when they have millions of subscribers. Recommendations of a new product or service are delivered authentically, especially when the commercial collaboration naturally fits their editorial style.
How to choose the right influencers for your campaign?
Selecting the right influencer depends primarily on the coherence between their content and your communication strategy. Audience size alone is not enough: it is essential to assess engagement rate, conveyed values, and the quality of interactions with users.
Start by defining your campaign type. Do you want to launch a new product, increase sales, or improve brand perception? Depending on the objective, collaborating with micro-influencers may be more effective than working with a celebrity.
Influencer marketing platforms make this process easier. They analyse profiles, audiences, performance indicators, and partnership history. This allows you to choose an influencer aligned with your goals and values.
What are the key steps for a successful influencer campaign?
A well-structured influencer campaign relies on careful organisation and strategic decisions at every stage. Here are the key steps for a high-performing campaign.
Planning your influencer campaign
Start by defining the timeline, the formats to be produced, the platforms to activate (Instagram, TikTok, YouTube, Twitch, etc.), and the type of campaign to be implemented. This ensures alignment between actions and defined marketing goals.
Defining objectives and KPIs
Do you want to generate sales, obtain user-generated content, or boost traffic to a dedicated page?
Associate each objective with relevant KPIs: clicks, shares, mentions, promo codes, registrations, etc. These performance indicators are crucial for analysing campaign success.
Creating engaging content
Content generated by influencers has a higher chance of going viral and increasing sales. Authenticity and the way products are presented are what attract their followers on Instagram and other platforms.
The content must be adapted by the influencer both to the platform used and to the expectations of their audience.
How to measure the success of your influencer campaign?
Evaluating the results of an influencer campaign is essential to adjust future actions and optimise ROI.
KPIs to monitor
To measure performance, several KPIs should be tracked in real time: engagement rate, post reach, website clicks, promo codes used, or shares.
The platform chosen to distribute content will influence the available metrics. Micro-influencers often deliver better interaction rates than profiles with a very large audience.
Analysing return on investment
Success is not measured by sales alone. Produced content, visibility achieved, and community growth are also long-term benefits.
Use tools like Google Analytics to link results to the marketing objectives defined beforehand.
Influencer marketing trends in 2025
The sector is constantly evolving. To remain competitive, it is vital to understand changes in social media platforms, user expectations, and new practices in influencer marketing strategies. Here is what to anticipate for your upcoming campaigns.
Influencers on platforms such as TikTok and Twitch
In 2025, TikTok remains a must, especially among younger generations. Another major platform, Twitch, is also proving popular and relevant, particularly for brands wishing to collaborate with committed creators on Twitch in gaming, lifestyle, or live content, which is more immersive for consumers.
YouTube continues to provide strong content longevity, while Instagram reinforces the impact of stories, collaborations, and interactive posts.
👉 Jump Influence leads the way as a gaming agency through Twitch campaigns, with recognised expertise in the world of live streaming. We also support brands on YouTube, Instagram and other platforms with tailor-made, impactful activations.
The evolution of digital marketing platforms
Marketing tools are becoming more powerful, predictive, and better integrated into marketers’ ecosystems. They enable automation of certain tasks: content creation via AI, automated tracking, performance-based remuneration. Influencer campaigns are becoming more structured, measurable, and integrated into an overall marketing strategy.
Changes in target audience behaviour
Internet users expect more genuine commercial collaborations and more authentic content. Transparency and alignment between the brand and the influencer are becoming decisive factors for adoption. Consumers follow trusted ambassadors who can recommend products they actually use. Influencer marketing helps create this close bond with followers.
Launching your marketing campaign with Jump Influence
An influencer campaign begins with careful listening to your marketing aspirations, followed by a tailored strategy. Jump Influence selects for you the most relevant content creators with qualified communities.
Our team supports brands through every stage: defining marketing objectives, choosing profiles, tracking performance, right through to the final analysis. Thanks to our expertise, collaborating with influencers becomes a strategic, measurable, and sustainable lever.
