Instagram is one of the most effective social networks of the decade. Belonging to the Facebook (Meta) group, it has become the platform offering the greatest number of influencer marketing solutions. To increase creativity, brands and influencers make use of different types of collaboration.
How to Post
The Photo:
This is the most commonly used product placement format on Instagram. The influencer will publish a photo on their account featuring the product or service of the brand with which they are collaborating. They may do this creatively, using the brand’s visual identity, framing and retouching.
The Video:
Based on the same principle as the photo, the influencer will publish a video testing or recommending the product.
The Story:
This is Instagram’s short and temporary format. The influencer will speak naturally to their followers about the product for a few seconds. This format is popular with companies because it is more affordable.
IGTV (Instagram TV) / Reels:
These are Instagram’s new video formats. IGTV allows videos between 15 seconds and 10 minutes (up to 60 minutes for verified accounts).
Reels are videos of up to 15 seconds. They require greater creativity due to the time constraint. Instagram offers editing options such as speed control and style effects.
The Methods
The Competition/Giveaway:
In partnership with a brand, the influencer can offer different products to their followers in exchange for likes and follows of the brand’s Instagram page. Giveaways allow influencers to strengthen their relationship with their community. They can be published as stories, videos or photos.
Discount Codes:
The influencer will present the product in a photo or video and offer their followers a promo code for an immediate discount. The influencer may also be paid based on sales.
Brand Testing:
The influencer may test a product from the collaborating brand, giving their opinion and highlighting its positive aspects. Testing can be done via video or across several stories.
Live Shopping:
This new trend from China involves influencers testing a product live using Instagram’s live feature. It is modern-day teleshopping. Influencers listen to their community and respond to questions in real time.
Account Takeover:
The brand gives the influencer full control of its Instagram account. The influencer can then post comments, videos and stories. Once the relationship between the brand and influencer is established, the content produced tends to be of higher quality.
