A high-performance and scalable collaboration
Context
Emma Sleep is one of our oldest clients. This bedding brand has successfully established itself in the French market thanks to a successful digital strategy. Our collaboration is based on a progressive approach adapted to market and platform developments.
A tailored and effective influence strategy
Our collaboration with Emma Sleep intensified between 2022 and 2024, with a multi-platform approach and an expansion of activated influencer profiles.
2022: Focus on Instagram with stories targeting CSP+ women.
- 30+ stories publiées
- 15 profils activés
2023: Expansion to YouTube and diversification of audiences (men and women aged 20 to 60).
- 18 profiles activated
- 18 videos published
- 1.03 million views
- 94 560 likes & 6 627 comments
2024: Integration of Twitch and esports with influential streamers like Shaunz, DFG, Mister MV and Aegis.
- 75 profiles activated
- 42 minutes of speaking per month
- Average engagement of 5.8%
- 10.3 million views
- 2.8 million hours watched
A record Black Friday
27 influencers activated (+3x vs N-1)
15 lives per streamer over 2 weeks
5.6 million views
52% of profiles reactivated
Key success factors
- Expertise by platform (Twitch, Youtube, Instagram)
- Smooth processes between advertiser and agency (tools, discussion groups, etc.)
- Proposal force for testing new audiences and platforms
Emma Sleep trusts us and continues its expansion, particularly on Twitch in Germany.
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